It all starts with research

As a group we decided to redesign the EpiPen because one of our members used to need them and was discussing the many issues with the product which without insurance can cost up to $750! Not to mention that only 57% of EpiPen users actually carry it with them everyday due to these issues and the fact that carrying a giant needle full of adrenaline is just scary. That was why my team member didn't carry one on her. We decided to redesign the EpiPen with the user in mind. Medicine should feel comforting.

Identity Iteration

We cycled through a few different design identities. For the first option we looked at health and beauty items to see how they make the act of taking care of yourself calming. For the second we looked at traditional first aid branding to see how they make information clear and effective in dangerous scenarios. For the last one we wanted the EpiPen to look fun and joyful so that you wanted to show it off and carry it with you. 

Branding Iteration

We decided to combine all three design directions into a cohesive whole. We kept the urgency and simplicity of the second option, the calming nature of the first, and the brighter recognizable colors of the third.

Making the Final Prototype

Final Branding

 We designed the box to celebrate the shape of our Epipen redesign by highlighting its verticality and new rounded top. We wanted you to interact with the box the same way you would with the pen- by tearing off the cap. We kept the text and imagery as simple as possible so that those using it during an emergency wouldn't struggle with it.

Final Renders